In today’s world, it is essential for brands to be accessible and remain connected to their audience. Brands in the food industry often reward customers with coupons and promotions that keep them coming back. In the entertainment industry, it’s all about distributing content like tv shows and music available at the touch of a button. While many simply leverage the use of a website to capture their audience, sometimes a more interactive experience needs to be crafted with apps.
If you’re looking to leverage technology, you may decide to build a web or mobile app. As you begin to brainstorm ideas, your level of excitement grows as you consider the capabilities. You’ll be able to build custom features, track user interaction data, and push content and notifications to users. Let’s face it, these ideas will continue to pour in, and with a skilled team to build your idea, the sky’s the limit.
Our Experience Building Apps
While teaming up with our clients to build apps, our studio learned a few things about how to successfully work as a team. Even with all the excitement that comes with building a product, the reality of creating great software is that it takes time and hard work. Inevitably, there will be setbacks along the way. By nature, it is a sophisticated process that involves ongoing research, wireframing, frequent testing, designing, coding, and handling many integrations between 3rd party tools and multiple data sources. It is a lengthy process that will not be without obstacles and problems to work through. Any software developer that has built an app will tell you that they experience bumps in the road more often than not .
Tips for Managing Your App Development
So if you are on a team in the middle of development project, or about to start one, here are a few things to keep in mind throughout the process.
- Have tremendous patience – Exercise patience in order to preserve diligence. It’s better to have something done right the first time than to have to go back around a second time. Having to go back a second time to do things over creates more expenses in the long run.
- Remain open – Sometimes, things will have to change along the way due to unforeseen factors. Consider this normal as this is what it may take to create a great user experience. Throughout the process, make an intentional effort to be ready for unplanned situations.
- Set realistic deadlines – Allow your development team the necessary time and space to work through the logistics of your plan. Unrealistic deadlines will create pressure that limits the ability to adequately think things through. When creating deadlines, allow padding in case something changes or should something go wrong. At times, it may even be helpful to allow your developers to set the pace for your release schedule.
- Be prompt – Throughout the process, it is always helpful to look for ways to limit delays. Do whatever you can to position yourself and your team for making critical decisions in a timely manner.
Developing a complex product requires endurance and can be filled with great anticipation. Ultimately, there is nothing like the feeling of satisfaction when you see and experience the finished product. Keep in mind that even after reaching the initial release, a good product can always be improved upon. Learn from your users what can be done to better their experience with your application.