Using YouTube as a marketing tool

4 Ways YouTube Is Good For Business

You may be thinking, “How could a YouTube channel possibly help my business?” There are so many businesses that are not on YouTube. The real question to ask is, why wouldn’t anyone want to market themselves using the largest video platform on the planet? With that kind of reach, it is definitely worth considering the benefits of YouTube for your...
Improve your web design with Google Fonts

Better Typography with Google Fonts

Gone are the days of tired fonts like Times New Roman and the dreaded Comic Sans. With Google Fonts, designers have access to over 700 font families without needing to have them installed on their machines. More importantly, viewers don’t need to have the font installed on their machine to be able to see the web font used in your...
7 Tips for Atlanta Startups

7 Tips for Atlanta Startups

We love building brands and being a part of Atlanta's startup community, so here are 7 Tips for Atlanta Startups to be successful. 1. Digital Marketing In the world of startups, digital marketing levels the playing field. With next to no monetary investment and the possibility of huge reward, the internet is your best friend. When used correctly, the power of digital...
Legitimate Brands Have Legitimate Websites

Legitimate Brands Have Legitimate Websites

If your business relies on B2B sales, you know that any prospect will eventually, if not immediately, research your brand. They do so to determine if they should buy into your product or service. For many brands their web presence tends to take a back seat, which is a very detrimental way of thinking when it comes to closing sales...
Winning Returning Visitors

The Secret to Winning Returning Visitors

Your web presence plays a big defining factor in how your customers view your business. When they land on your homepage, you better believe that your visitors are canvassing your site’s appearance and associating it with the quality of your brand and products or services. Don’t believe me? The next time you go to a website, take a moment to...
Branding

Why Branding Is Important

In our professional opinion, we believe "Branding is everything." A company's brand is the sum of its personality, ideas, and culture, and a great brand strategy can make the difference for a company in a competitive market. It creates an emotional relationship and connection with customers on both a conscious and subconscious level. In simplest terms, branding isn't just a...
Branding - Space Studio

What Makes a Good Logo?

A logo can be a very effective marketing tool because it establishes a recognizable identity for your business. Here are some of the characteristics of an effective logo: Immediate Impact Your logo should catch the viewer’s eye and keep their attention. Apple’s logo, for example, creates immediate impact. People see a sticker of the apple with a bite taken out...