funnel with balls

Funnel Analytics for Conversion Optimization

If you’ve spent any time researching marketing analytics, you’ve probably come across the term “marketing funnels”. Have you ever wondered why your website isn’t seeming to get conversions like you had hoped? Well, setting up marketing funnels within your analytics is essential when it comes to helping you answer this question. What is a marketing funnel? To put it simply,...
Digital Marketing Outlook

Digital Marketing Outlook for 2016

So you’re anxious to know what digital marketing will look like in 2016? Well, digital marketing is constantly changing according to user preferences, new developments in technology, influence of major companies, and a host of other factors. We wanted to share some of the top trends that are forecasted to dominate in 2016 so you’re able to form an effective...
man checking email on phone

Subject Lines that Get Email Opens

With hundreds of emails pouring into our inboxes each week, there's no way we would all have the time or even want to open and read each and every email that's received. So how do people decide what emails are worthy of their time? When it comes to emails, we all "judge the book by its cover" so to speak. The subject line...
Using YouTube as a marketing tool

4 Ways YouTube Is Good For Business

You may be thinking, “How could a YouTube channel possibly help my business?” There are so many businesses that are not on YouTube. The real question to ask is, why wouldn’t anyone want to market themselves using the largest video platform on the planet? With that kind of reach, it is definitely worth considering the benefits of YouTube for your...
Using Short Videos for Effective Content Marketing

Win With Short Videos

We all know that video is the reigning champion of digital content when it comes to engaging your audience. In fact, by 2017, Cisco forecasts that video will account for 69% of all consumer internet traffic. Usually, when people see a shared video, they can’t help but give in to their overwhelming curiosity and hit the play button. Unfortunately, video...
Social media tips to help engage your audience

Social Media Tips For Your Business : Part 4

In Part 3 of this series, which was posted earlier this week, we shared the importance of posting content at the right time according to the platform. We also hit on the need to use images and videos due to the level of engagement they bring as well as ways to creating bonding opportunities with your audience. We hope you’ve...
Social Media Tips for Your Business Part 3

Social Media Tips for Your Business : Part 3

We're back again to offer a few more tips to improve your business' social media presence. Be sure to read Part 2 if you happened to miss it last week. Our last post focused on the importance of being intentional about your target audience. Knowing your audience well will keep you in tune with what kind of content you should...
Social Media Tips for Your Business Part 1

Social Media Tips For Your Business : Part 1

Today, social media has grown to become more than just a way to socialize and keep up with one another. Where social media was once primarily for personal networking, it has now become a powerful source for connecting people through news, media, and business. When you want to know who, or what, is popular and trending, social media can be...