Google Mobile Pop-Up Penalty

Google’s Pop-Up Penalty

Everyone knows the frustration when you’re scanning a website for information and that obnoxious pop-ad blocks your view. What’s more, it’s often near impossible to hit the close button, and you end up on the ad’s website against your will. Well mobile web users, you’re in luck! Google just recently implemented a penalty for pop-ups, or what they’re calling “interstitial...
Facebook video ads

More Ads Coming to Facebook?

Testing Mid-Roll Video Ads Facebook has announced that it is testing mid-roll video ads. These ads will be placed 20 seconds in from the start of a video, and they will only apply to videos that are a minimum of 90 seconds long. Facebook will give publishers a portion of the ad revenue generated by these mid-roll video ads. They...
Reasons to Choose Google for Advertising

6 Reasons to Choose Google for Advertising

When it comes to online advertising, it's hard not to consider Google a strong option, if not the best option. The Google network seems like it is built for unlimited reach. Users all over the world use Google to search for and access relevant content. Overlooking Google for your ad campaigns would be quite the mistake. Of course, it takes effort to succeed when advertising anywhere, even...
funnel with balls

Funnel Analytics for Conversion Optimization

If you’ve spent any time researching marketing analytics, you’ve probably come across the term “marketing funnels”. Have you ever wondered why your website isn’t seeming to get conversions like you had hoped? Well, setting up marketing funnels within your analytics is essential when it comes to helping you answer this question. What is a marketing funnel? To put it simply,...
Google's New SERP Layout

Google’s New SERP Layout

Google has recently made changes to the layout of its Search Engine Results Page (SERP). Advertisements no longer show up at the right side of the SERPs. And why has Google made this change? Well, through studies, Google has found that users were no longer giving much attention to the ads that appeared at the side of the SERPs. Users...

Beacon Technology Offers Personalized Experiences

As technology develops, users become more demanding when it comes to their experience with apps and websites. User experience can simply be defined as how one feels when interacting with a system whether it’s a website, web application, mobile app, etc. UX designers exist to evaluate how to structure that system so it meets the needs of the user and...
4 Keys to Effective Hero Sections

4 Keys to Effective Hero Sections

Hero sections on websites are a great way to make pages more attractive to users. Through the substantial presence of an image or video, the section demands attention of the eye while highlighting the most important content of the page. With strong hero sections, users can gain a clear idea of what products and services your brand is providing, not...
sticky note on cork board

Promoting Your Business with Pinterest

As a business, you may think that Pinterest is only used by moms and young women pinning recipes or wedding related content. You might think your target audience isn’t on Pinterest. And you’d be wrong. Don’t believe us? Here are just a few quick reasons why Pinterest is great for business: Last year, Pinterest was the fastest growing social network...