women looking at phone

Mobilegeddon 2

Mobilgeddon 2 is upon us... Google has announced that the search engine giant will be launching yet another change to it’s algorithm that will rank mobile-friendly pages even higher on Search Engine Results Pages (SERPS). This change, which will be known as Mobilegeddon 2, will be much like the change that took place back in April of 2015. Yes, this...
Google's New SERP Layout

Google’s New SERP Layout

Google has recently made changes to the layout of its Search Engine Results Page (SERP). Advertisements no longer show up at the right side of the SERPs. And why has Google made this change? Well, through studies, Google has found that users were no longer giving much attention to the ads that appeared at the side of the SERPs. Users...
Mobile Redefining How We Search

Mobile Tech

It seems like every time we blink, mobile devices are transforming, again. However, it’s not the transformation of mobile devices alone that’s fascinating. The effect that this transformation has on consumers, more specifically in the area of search, is really causing marketers to have to pay attention and make decisions. Search engines, of course, have been the primary form of...
SEO vs PPC venn diagram

SEO vs. PPC

Where does your website’s content rank on search engines? Are you aiming to grow the traffic on your website? In today’s world, it is very common for people to land on an organization’s website through a search engine. Can you think about the last time you were browsing the internet by typing in URLs to land on websites? Today, mobile...
Hand holding phone using siri

The Rise of Digital Assistants

Did you know that one of the most popular features on mobile phones today are digital assistants? Digital Assistants are like personal assistants that handle and manage information at a user’s request. They are on the rise as they are constantly being developed to perform many different tasks. Your smart device’s digital assistant can help anyone in need of finding...
Content Is King Webinar

Content is King

Roughly 20 years ago, Bill Gates said, “Content is King.” Well, he was right and what he said is still extremely relevant in today’s world of marketing. When you look at the internet today, it is clear to see that content is dominating every successful online website and application. People are naturally drawn to content and they are constantly seeking...
Repurposing Your Content

Repurposing Your Content

Over time, creating new content can become increasingly difficult. Did you know that your brand can revamp old content into something new? They've said that "you can't teach an old dog new tricks", but we're here to prove them wrong.  This is done by taking your past releases and delivering the information in a fresh, new way. Before we get to...
SEO is Intentional

SEO is Intentional

Many businesses know that SEO is an important factor in driving traffic to their website. It can even help generate leads and increase conversions. Surprisingly, there aren’t many companies that focus their strategy on SEO because of the time and money it requires to run a solid SEO campaign. Companies that do not focus on their SEO lose out on...