person taking live video with phone

YouTube’s Late Move to Live Video

YouTube Finally Joins Its Competition YouTube recently launched live video streaming capabilities allowing users to share live videos from mobile devices, a feature that was previously only available via desktop. These videos will be saved to the YouTube channel and can be made accessible to be searched later on by any user. The video giant is making strides to compete...
Facebook video ads

More Ads Coming to Facebook?

Testing Mid-Roll Video Ads Facebook has announced that it is testing mid-roll video ads. These ads will be placed 20 seconds in from the start of a video, and they will only apply to videos that are a minimum of 90 seconds long. Facebook will give publishers a portion of the ad revenue generated by these mid-roll video ads. They...
Using YouTube as a marketing tool

4 Ways YouTube Is Good For Business

You may be thinking, “How could a YouTube channel possibly help my business?” There are so many businesses that are not on YouTube. The real question to ask is, why wouldn’t anyone want to market themselves using the largest video platform on the planet? With that kind of reach, it is definitely worth considering the benefits of YouTube for your...
Using Short Videos for Effective Content Marketing

Win With Short Videos

We all know that video is the reigning champion of digital content when it comes to engaging your audience. In fact, by 2017, Cisco forecasts that video will account for 69% of all consumer internet traffic. Usually, when people see a shared video, they can’t help but give in to their overwhelming curiosity and hit the play button. Unfortunately, video...
Social media tips to help engage your audience

Social Media Tips For Your Business : Part 4

In Part 3 of this series, which was posted earlier this week, we shared the importance of posting content at the right time according to the platform. We also hit on the need to use images and videos due to the level of engagement they bring as well as ways to creating bonding opportunities with your audience. We hope you’ve...
Social Media Tips for Your Business Part 3

Social Media Tips for Your Business : Part 3

We're back again to offer a few more tips to improve your business' social media presence. Be sure to read Part 2 if you happened to miss it last week. Our last post focused on the importance of being intentional about your target audience. Knowing your audience well will keep you in tune with what kind of content you should...
Social Media Tips for Your Business Part 2

Social Media Tips for Your Business : Part 2

We're still tracking on this blog series Social Media Tips for Your Business. Sure, it's important to engage on social media to remain relevant, but don't forget that when done well, social media can be a great channel to gain genuine, organic advertising. We want to provide you with some practical tips for your business whether you're just beginning to...
Social Media Tips for Your Business Part 1

Social Media Tips For Your Business : Part 1

Today, social media has grown to become more than just a way to socialize and keep up with one another. Where social media was once primarily for personal networking, it has now become a powerful source for connecting people through news, media, and business. When you want to know who, or what, is popular and trending, social media can be...