321 Events, founded in 2013 and based in Atlanta, is a boutique audio and lighting company. They provide high end music tour support, including transportation, backline, and equipment rental.
We worked with 321 Events to begin developing their brand by creating a logo design. Through our brand strategy sessions, we discovered that the client wanted a logo that was clear and easily recognized. A unique request 321 Events had for this logo design was to incorporate a metal texture that represented the equipment cases most professionals in the entertainment industry use. One of the client’s goals was to brand all of the business’ equipment with this new logo design so we crafted a versatile logo design that could be applied on variety of surfaces.