Helfer & Company CPAs is an Atlanta based CPA firm servicing individual and corporate clients both domestically and internationally. They offer a full range of services including bookkeeping , tax return preparation, individual & business tax planning, payroll services , new business incorporations and CFO services.
We worked with Helfer & Company to re-brand the company’s logo to fit its current culture and business goals. During our brand strategy discovery sessions with Helfer & Company, we were able to learn that they wanted a clean and professional look that visually represents them well in their industry. Our creative team designed a modern logo that highlights the company name so that it is memorable to both current clients and new prospects. They also conveyed to us that the appearance of the logo needed to be versatile on both light and dark background settings since the logo would be used throughout their marketing spaces such as their website, emailers, letterheads and business cards to name a few. With these key elements in mind, we gave the old logo a modern facelift that stands out yet still has a professional design.